Since
Dec. 2001

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(September, 2002)
Louis Vuitton opened its largest retail
shop on September 1, 2002.
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Not many people know that the Japanese consume Louis Vuitton more than rest of the world combined. Normal retail from 46 stores amounts to 1/3 of Louis Vuitton's annual sales. The retail stores in Japan cannot keep their stock adequate, so frustrated Japanese go overseas to purchase from Duty Free Shops and retail stores. Non-Vuitton shops also buy Louis Vuitton from overseas for regular retail prices (there's NO wholesale to ANYBODY) to resell them at their stores for higher prices. Vuitton lovers would buy them for over retail prices from non-Vuitton stores, figuring it is still a lot cheaper than going overseas themselves! Remember, Japan fits comfortably in the State of California. Can you imagine this many Louis Vuitton retail stores in your state? Half to 2/3 of Louis Vuitton's entire production are being consumed in Japan. The official number (1/3) can only be shown based upon the total sales within Japan, within their direct retail stores. A friend of mine went to the opening celebration of the largest Louis Vuitton retail store in the world--in Tokyo. He has sent me a few pictures to show you. This is an 8-story building, with additional 2 basement floors. Only B1 to L4 are open to public. Celebrities showed up, wearing $100,000 worth of apparel, purses, and jewelry by Louis Vuitton. Louis Vuitton designed a "special edition" city bag to celebrate this new store (1,000 pieces, but rumor has it that only 180 hit the store). Needless to say, they all sold out soon after the store opened; many waited in line overnight just to get this special edition. B1: Men's Apparel (clothing and shoes) |
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